Feeling like a fraud in business?
Running a business is incredibly rewarding, but it can bring unique challenges - one of the most common being imposter syndrome. If you’ve ever felt like a ‘fraud’ in your own business or doubted your worth and skills, you’re not alone. Many business owners experience these feelings due to the pressures of meeting customer needs, building credibility, and growing a business.
What is imposter syndrome?
Imposter syndrome is the feeling of self-doubt or fear of being ‘exposed’ as a fraud, despite evidence of success or capability. For business owners, it can mean feeling underqualified or undeserving, even when your business is thriving. You might feel your achievements are due to luck or timing rather than your skill and hard work.
Starting and running a business involves taking risks, navigating a steep learning curve, and balancing multiple roles, from marketing and sales to finance and customer service. Business owners often wear many hats, which can quickly become overwhelming and leave you questioning whether you’re doing ‘enough’ in each area.
This constant juggling of tasks, coupled with the pressure to succeed, can amplify self-doubt and lead to feelings of inadequacy, especially when things don’t go as planned or when challenges arise.
How to manage the feelings
The good news is that imposter syndrome can be managed.
Start by recognising these feelings - it helps to remember that imposter syndrome is common, even among successful entrepreneurs.
Track your wins by keeping a record of achievements and client feedback, which can remind you of your progress and skills.
Focus on your strengths rather than what you lack, and celebrate the unique qualities you bring to your business.
Avoid comparisons; every business journey is unique, so it’s best to focus on your own path. Talking to other business owners can also normalise your experience and reduce feelings of isolation.
Above all, remember that success in business is about persistence, not perfection.
If you feel imposter syndrome creeping in, remind yourself that running a business is a significant achievement. Embrace your accomplishments, reach out for support, and know that you belong in the business world.
